Use this tutorial as a hands-on introduction to using the Social MDM Matching application to link enterprise customer profiles with social media profiles and sentiment data.
Use the sample files to quicken the
amount of time it takes to complete the flow as described in the Social
MDM Matching application flow topic.This tutorial assumes that you are using InfoSphere® Big Match for Hadoop and have installed Big Match within an IBM® InfoSphere BigInsights™ installation.
Note: This
tutorial and the sample data provided support only the retail industry.
Learning objectives
By completing this tutorial, you will learn to complete the following tasks.
- Access the BigInsights console
- Load raw social media data into BigInsights
- Use IBM Accelerator for Social Data Analytics to generate comma-separated social media data
- Use the Social MDM Matching application to link your customer data and social media data
- Use IBM Big Match Search to find customer profiles
- View customer profiles and associated social media data
Time required
Depending upon the configuration of your environment, this tutorial should take approximately 90 - 120 minutes to complete. If you explore other concepts that are related to this tutorial, it might take longer.Skill level
Advanced - experience with BigInsights and HBase.Audience
The information in this tutorial is targeted for developers.Prerequisites
Before you begin this tutorial, make sure that the following items are in place.- You must install the components that are listed in Social MDM Matching requirements and installed assets.
- If you are using the sample (which is the suggested method for this tutorial), verify that you have contents in the $BIGINSIGHTS_HOME/bigmatch/etc/sample directory. Verify that the sample is deployed by running the list command in the HBase console and look for the bmSample1 table.
- You must have the Social MDM Matching sample artifacts, including the sample bmTweets.json file, available on your system.
- You must have your customer profile extract in place. You can
accomplish this by using either one of the following options.
- Option 1: If you use InfoSphere Big Match for Hadoop, you can use the PME Extract application to create a Person.Extract table. This is the option that you would take in a real-world implementation.
- Option 2: Use the sample extract (bmSample1-extract) file by completing the steps in Uploading the sample person data for the Social MDM Matching application. This option is the quickest way to proceed through the tutorial.
