7.2.2 General Use Case

This section provides an outline description of the process that a site visitor might experience when using the opt-out functionality.

  1. The visitor views the Privacy Policy and Opt-Out Options.
  2. The visitor clicks a link to the "Opt-Out Options" page.
  3. The visitor selects one of the opt-out options, and clicks the "Submit" button.
  4. For IBM®-managed first party implementations, the selected opt-out options are transmitted directly to <dataSubdomain.ClientDomain.com> (the client hostname mapped to IBM Digital Analytics). This data transfer and cookie update are invisible to your web site visitors.
  5. For client-managed first party implementations, the opt-out options cookie update is performed by the IBM Digital Analytics data collection library included in the site page. The cookie update is invisible to your web site visitors.
  6. A pop-up window is displayed to the visitor confirming the selected opt-out options. This pop-up message can be customized or localized (see Section 7.2.4).
  7. The visitor clicks a confirmation button to close the pop-up window, and continues to browse the site, confident that he/she was able to choose the appropriate opt-out/opt-in functionality.
Parent topic: 7.2 Implementing Opt-Out with IBM Digital Analytics First Party Data Collection Solutions