7.2 Implementing Opt-Out with IBM Digital Analytics First Party Data Collection Solutions

The IBM® Digital Analytics first-party data collection solution enables you to add opt-out functionality directly within your privacy policy or other appropriate web page. Adding this capability enables your site visitors to directly control their choice of participation in data collection, while removing the burden of basic user-privacy administration. Additionally, giving visitors the ability to execute choice while reviewing data collection and privacy policies is consistent with industry best practices and FTC privacy guidelines. For a more general discussion of this topic, please refer to the "IBM Digital Analytics Privacy Guidelines" brief.

Two forms of opt-out implementation are available to support either IBM Managed or Client Managed first party data collection methods. Sample implementations for each data collection method are provided at the end of this section. To determine your current first party data collection method and which opt-out solution you should implement, contact your assigned IBM Digital Analytics Implementation Engineer or IBM Customer Support.