7.2.1 Opt-Out Description

You can enable three levels of data collection: 1) full participation; 2) "opt-out" of data collection, or 3) anonymous participation.

Your site visitors will be presented with an opt-out form describing their opt-out choices. Their selected option is saved when they click Submit. An additional function for visitors to check their current opt-out status is also available.

Recommended text describing each opt-out option is as follows:
  • Anonymous Visitor. I understand that IBM® Digital Analytics will continue to collect and have access to certain data about my experience at IBM Digital Analytics' web site or on any IBM Digital Analytics client web site for which IBM Digital Analytics collects data using its own cookie. However, such data will be presented as part of a pool of general, anonymous visitors.
  • Total Opt-Out. I understand that no data about my experience will be collected by IBM Digital Analytics on its web site or on any IBM Digital Analytics client web site for which IBM Digital Analytics collects data using its own cookie. I understand IBM Digital Analytics will record that a "Total Opt-Out" election has been made, so that aggregated totals of "Total Opt-Out" elections can be calculated and recorded.
  • Cancel Opt-Out. I understand that I will be issued a new IBM Digital Analytics cookie to enable data collection.
Parent topic: 7.2 Implementing Opt-Out with IBM Digital Analytics First Party Data Collection Solutions