IBM Interact Spot

Target your real-time communications across channels. Offers delivered to an Interact Spot are based on how you set up your campaign. A marketer can set up a marketing campaign to deliver offers that are based on user profile data stored in IBM Interact. Marketers can also use events to deliver offers that are based on the pages that customers visit on the site or based on other site interactions.

About this task

To begin, an IBM Interact administrator must create interactive channels, audience levels, interaction points, and offers in Interact. The WebSphere® Portal administrator maps a customer's Interact user ID to their portal user profile, connects WebSphere Portal to the Interact server, and modifies portlet settings for the Interact Spot. Once configuration is complete, the marketer can create offers in WebSphere Portal and add an Interact Spot to the page. Offers delivered to the spot are based on user profile data. To deliver offers to your spot based on events, you must perform additional steps.

  • Mapping Interact user IDs to WebSphere Portal user profiles
    The user names that customers use to log in to IBM WebSphere Portal are not the same credentials that are used to access IBM Interact customer data. The WebSphere Portal administrator must extend the portal user profile to include an extra attribute that contains a unique Interact ID. This Interact ID maps the customer that logs in to your site to the customer profile data used by Interact for segmentation.
  • Configuring Interact Spot portlet preferences
    From Administration, you can configure portlet settings to include values for a single Interact interactive channel and audience level. The values that you provide for these settings apply to any Interact Spot added to a page.
  • Providing the Interact server address
    You must provide the Interact server address in the WebSphere Integrated Solutions Console.
  • Adding an Interact Spot to the page
    A marketer can add an Interact Spot to the page from the site toolbar and provide information for additional Interact settings.
  • Creating offers for your Interact Spot
    For each offer that you create in IBM Interact, create a corresponding offer in your web content library in IBM WebSphere Portal.
  • Setting up an event based marketing campaign
    You can use page events to deliver offers that are based on the pages that customers visit on the site. As an alternative, you can use custom events that you define to deliver offers that are based on other interactions that your customers have with your site.
  • Displaying offers to anonymous users
    Customers want to browse pages without always logging into the site. A marketer can use Interact events to leverage the site interactions that are performed by anonymous users to deliver targeted offers in the spot. Events for anonymous users are only supported when the audience level type is set to string.
  • Staging updates for an Interact Spot to a production environment
    On your development server, you might have created a new page with an Interact Spot and added offers to your web content library. Now you need to move your updates and offers from your development server to a production server. The process of moving your updates from a development environment to a production environment is called staging.
  • Examples: Creating offers for your Interact Spot
    This section highlights how your site administrator, Interact administrator, marketer, and developer can work together to create offers based on user profile data stored in IBM Interact, pages visited on the site with events, and other interactions with the site with custom events.
  • More options for your Interact Spot
    See other options available to you for your IBM Interact Spot.
  • Parent topic: IBM WebSphere Portal Integration for Enterprise Marketing Management