Case Studies

Case studies of how IBM helps its clients succeed

By industry > Media & Entertainment

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Number Title Date
1.

Waratahs Rugby ... Big data analytics and modeling predicts and helps prevent player injuries

Big data analytics and modeling accurately predicts and helps prevent player injuries for Waratahs Rugby
21 Feb 2014
2.

Sky Italia Video

Sky Italia provides highly personalized customer treatments, increasing profitability by boosting up-sell rates, reducing operational costs and enhancing the effectiveness rate of call center operators when it engages IBM and IBM Premier Business Partner Deloitte Consulting ...
21 Feb 2014
3.

BDFM Publishers ... Engaging readers with personalized content to boost subscriptions and raise advertising revenue

BDlive launched a “recommended articles” feature, harnessing IBM® Content Recommendations to analyze browsing behavior and use the “wisdom of the crowd” to serve personalized content to each reader.
18 Feb 2014
4.

MGM Resorts International ... Big wins for daily performance management, forecasting and budgeting with Aviana and IBM

MGM Resorts harnessed Aviana Hospitality and Gaming Intelligence and IBM® Cognos® TM1® to build a real-time daily operating report and develop more sophisticated budgeting and forecasting processes.
06 Jan 2014
5.

eHarmony, Inc. ... Big data used to attract members by understanding behavior and fine-tuning matching algorithm

eHarmony, Inc. uses big data to attract members by understanding behavior and fine-tuning matching algorithm
25 Nov 2013
6.

Leicester Tigers ... Predictive analytics used to assess player injury risk and modify training to keep players healthier

Sport is no longer just a game; more and more, it’s becoming a scientific undertaking driven by data and numbers. The ability to predict injuries and outcomes can help us stay strong as a team.
22 Nov 2013
7.

Roland-Garros Tournament ... Analysis applied to historical data to identify the key outcome factors, giving fans deeper perspective

Roland-Garros Tournament applies analysis to historical data to identify the key outcome factors, giving fans deeper perspective
20 Nov 2013
8.

GeePlus, Inc. ... Statistical analysis used to segment customers for targeted campaigns to increase customer revenue

Statistical analysis used to segment customers for targeted campaigns to increase customer revenue for GeePlus, Inc.
11 Nov 2013
9.

PGM Holdings K.K. ... Business analytics employed to improve customer satisfaction and increase sales

PGM Holdings K.K. uses business analytics to improve customer satisfaction and increase sales at its golf course facilities throughout Japan
11 Nov 2013
10.

Frontline ... Frontline manages dynamic distribution network and stays competitive with IBM® Sterling Order Management

Sterling Order Management allows Frontline and Seymour to manage unified selected business processes – without having to pay for costly code changes – while still providing them with the flexibility to maintain their unique individual business practices.
29 Oct 2013

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