Success stories

Case studies of how IBM helps its customers succeed

By client > PostFinance

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Number Title Date

PostFinance ... Closer proximity to the customer from deposits at the PTT counter to a customized range of financial products

Because of its commitment to building good customer relationships and understanding its customers’ needs, PostFinance had been using data mining for several years. The institution used forecasting models to identify good prospects for cross- and up-selling.
25 Mar 2011