Success stories

Case studies of how IBM helps its customers succeed

By client > PDSA

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Veterinary charity demonstrates model behavior in fundraising ... IBM SPSS predictive analytics helped PDSA identify and target ideal supporters for legacy finance

A leading veterinary charity sought better tools to improve its collection and analysis of feedback, enabling it to measure the impact of its services and make evidence-based decisions. PDSA chose IBM SPSS software because it would be used by marketers – and it was more user...
28 Apr 2011