Success stories

Case studies of how IBM helps its customers succeed

By client > Nielsen BookScan

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Number Title Date

Nielsen BookScan boosts revenues by 300 percent ... Transforming book publishing and retail with strategic insight into sales, pricing and market share

Business users from more than 200 different companies log in to the BookScan system via a portal on the Nielsen web site. The solution presents each user with information about their own company’s performance in the context of the entire bookselling ecosystem.
20 Mar 2012