Success stories

Case studies of how IBM helps its customers succeed

By client > Neck & Neck

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Number Title Date

Neck & Neck - effective marketing campaign management ... Loyalty Club Optimization

The Neck & Neck loyalty club offers a series of advantages like special rebates or personalized catalogs to its affiliates. There was a clear need for knowing the customers in detail and approaching them in the most personalized way possible, while increasing the profitabili...
25 Mar 2011