Success stories

Case studies of how IBM helps its customers succeed

By client > Kraft Foods Australia

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Number Title Date
1.

Kraft Australia explores a new frontier of customer understanding through advanced analytics ... Video

Kraft engaged IBM to provide its leading edge tool for corporate brand and reputation analysis (COBRA) to conduct a pioneer study of its customer base. The solution reaches out to millions of sources of user generated content to paint a fresh picture of what its customers ar...
27 Jan 2010
2.

Kraft Australia explores a new frontier of customer understanding through advanced analytics

Kraft engaged IBM to provide its leading edge tool for corporate brand and reputation analysis (COBRA) to conduct a pioneer study of its customer base. The solution reaches out to millions of sources of user generated content to paint a fresh picture of what its customers ar...
17 Apr 2009