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By client > Kaplan

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Number Title Date

Kaplan RM helps its clients gain deeper customer insight ... Providing a wide range of sophisticated analyses of consumer behaviour

Kaplan implemented IBM SPSS® Modeler, which it uses to create a variety of analyses to support clients’ research projects. Recent projects have included customer churn models, cluster and RFM analysis for segmentation, CHAID analysis for product profiling, and descriptive an...
14 Jun 2012