Success stories

Case studies of how IBM helps its customers succeed

By client > DekaBank

3 column nested results data table.
Number Title Date

DekaBank improves individual customer contacts ... Marketing mutual funds more effectively with predictive analytics

DekaBank wanted to make their campaign offer more attractive to their exclusive sales partners, the savings banks, and they knew there is an enormous potential for this in their collected data. The bank uses IBM® SPSS® Modeler to optimize and simplify the campaign process.
15 Jun 2011