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By client > CEWE COLOR AG & Co. OHG

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A crystal clear picture of the customer ... CEWE COLOR increases customer profitability with forecasting analyses

CEWE COLOR AG & Co. OHG needed a deeper insight into customer data and market demand. With its data mining solution — IBM® SPSS® Modeler — the company can compile shopping cart analyses and detailed forecasting models that report on the preferences of customers and their lik...
24 Aug 2012