Redcats Group extends predictive analytics to all of its 17 brands

Published on 13-Feb-2013

"We have built a 360-degree view of customer satisfaction by bringing together all our marketing departments. The IBM SPSS software facilitates the sharing of best practices between brands and gives them the means to dramatically improve customer relations. " - Claire Fouquerand, CRM and Innovation Director, Redcats Group

Customer:
Redcats Group

Industry:
Retail

Deployment country:
France

Solution:
Big Data, BA - Business Analytics, Digital Media, BA - Predictive Analytics, Social Business for Customer Service, Social Business for Marketing, Social Business for Sales

Overview

From clothing to contemporary furnishings, the Redcats Group distributes fashion and lifestyle products both online and in its stores all over the world. It owns 17 European and American brands, of which OneStopPlus, BrylaneHome, The Sportsman’s Guide, Daxon, Vertbaudet, La Redoute and Cyrillus are among the best known.

Business need:
Redcats Group wanted to provide its brands with a common, user-friendly predictive analytics tool that would be able to operate in a Big Data environment and help them optimise their marketing strategies.

Solution:
The company created a solution that enabled it to exploit its colossal customer database using IBM SPSS® Modeler software.

Results:
Reduces data processing time by a factor of 10.

Benefits:
Delivers greater responsiveness in decision-making and more precise, better targeted marketing campaigns. Makes strategic data on purchase history and customer satisfaction available rapidly, and transforms it into meaningful information. Spreads predictive analytics best practices throughout the group via an increasingly web-oriented environment. Provides a shared and user-friendly tool which is designed to be rolled out internationally. Delivered full return on investment within seven months.

Products and services used

IBM products and services that were used in this case study.

Software:
SPSS Modeler

Legal Information

© Copyright IBM Corporation 2013. IBM Corporation, Software Group, Route 100, Somers, NY 10589. Produced in the United States of America. January 2013. IBM, the IBM logo, ibm.com, Cognos and TM1 are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at www.ibm.com/legal/copytrade.shtml. Microsoft, Windows, Windows NT, and the Windows logo are trademarks of Microsoft Corporation in the United States, other countries, or both. This document is current as of the initial date of publication and may be changed by IBM at any time. Not all offerings are available in every country in which IBM operates. The client examples cited are presented for illustrative purposes only. Actual performance results may vary depending on specific configurations and operating conditions. It is the user’s responsibility to evaluate and verify the operation of any other products or programs with IBM products and programs. THE INFORMATION IN THIS DOCUMENT IS PROVIDED “AS IS” WITHOUT ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING WITHOUT ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND ANY WARRANTY OR CONDITION OF NON-INFRINGEMENT. IBM products are warranted according to the terms and conditions of the agreements under which they are provided. The client is responsible for ensuring compliance with laws and regulations applicable to it. IBM does not provide legal advice or represent or warrant that its services or products will ensure that the client is in compliance with any law or regulation. Statements regarding IBM’s future direction and intent are subject to change or withdrawal without notice, and represent goals and objectives only.

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