Chickasaw Nation Drives Growth With IBM Business Analytics

Published on 26-Nov-2012

"By spreading analytics to the operational side of the business, we would gain a better understanding of how the patrons of our hotels and casinos behave, what the costs are, and where the opportunities for increasing profits can be found." - Patrick Neeley, Chief Financial Officer, Chickasaw Nation Division of Commerce

Customer:
Chickasaw Nation Division of Commerce

Industry:
Media & Entertainment

Deployment country:
United States

Solution:
BA - Business Analytics, BA - Business Intelligence, BA - Performance Management, BA - Predictive Analytics, Big Data & Analytics, Big Data & Analytics: Customers, Business Integration, Business Performance Transformation, Information Integration

IBM Business Partner:
Kurt Salmon

Overview

With a tribal jurisdictional area encompassing 13 counties in south-central Oklahoma, the Chickasaw Nation is a federally recognized Native American nation. The Division of Commerce (CNDC) is the Nation’s economic arm, and strives to support the Chickasaw people and their way of life through a diverse range of enterprises, including banks, retail stores, hotels, casinos, radio stations and many other businesses. It employs more than 6,000 people.

Business need:
With a year-on-year growth-rate of around 20 percent, Chickasaw Nation Division of Commerce (CNDC) has been hugely successful in supporting the Chickasaw people. The organization saw an opportunity to maintain its success by embedding performance management into its operations, from finance and budgeting through to marketing and human resources. The challenge was to find a platform capable of capturing data from across the business and turning it into actionable insight.

Solution:
CNDC deployed a range of IBM® Business Analytics solutions for financial analysis, planning and forecasting. It also harnessed an application built on the IBM Cognos® platform that provides specific insight into hospitality and gaming-related revenue areas. To help embed the new business analytics capabilities into CNDC’s working culture, a Performance Solution Center was established to build expertise around analytics and foster adoption throughout the business.

Results:
Reduces non-value added preparatory work for budgeting by 50 percent, extends the planning horizon to 24 months, and incorporates a rolling forecast process. Accelerates monthly financial reporting cycles by 50 percent, giving decision-makers faster access to more timely and accurate information. Eliminates non-value added work for analysts, thereby avoiding the need to hire more staff despite 20 percent growth in the business

Benefits:
Provides new insight into the profitability of hospitality and gaming promotions, helping marketers identify successful offers and create better campaigns.

Video

Chickasaw Nation Division of Commerce drives decision-making ... Supporting rapid growth with business analytics solutions from IBM and Kurt Salmon


Products and services used

IBM products and services that were used in this case study.

Software:
Cognos TM1, Cognos Business Intelligence, DB2 for i5/OS, SPSS Statistics Standard

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