Brunswick Corporation trims infrastructure costs

IBM SmartCloud services help improve technology fitness through a hybrid environment

Published on 19-Nov-2013

"With IBM SmartCloud Notes, adding additional capabilities or users is as simple as 1–2–3. We don’t have to worry about whether our hardware is adequate." - Gerry Orten, manager Electronic Messaging Group, Brunswick Corporation

Customer:
Brunswick Corporation

Industry:
Fabrication & Assembly

Deployment country:
United States

Solution:
Cloud Computing, Social Business

Overview

Headquartered in Lake Forest, Illinois, Brunswick Corporation designs, engineers, manufactures and distributes a wide variety of products for prominent brands in the marine, fitness, and bowling and billiards industries. It employs approximately 16,000 people worldwide and reported 2012 net sales of roughly USD3.7 billion.

Business need:
Brunswick Corporation needed to upgrade to newer technology that could support its mobile workforce.

Solution:
Seeking to reduce IT spend, the manufacturer contracted with IBM to implement a hybrid environment, keeping core business applications on-premises and moving email and online meetings to the cloud.

Benefits:
By so doing, Brunswick estimates that it avoided hundreds of thousands of dollars in capital expenditures, and is saving up to USD75,000 annually.

Case Study

Headquartered in Lake Forest, Illinois, Brunswick Corporation designs, engineers, manufactures and distributes a wide variety of products for prominent brands in the marine, fitness, and bowling and billiards industries. It employs approximately 16,000 people worldwide and reported 2012 net sales of roughly USD 3.7 billion.

Challenge
Faced with needed infrastructure upgrades to its older IBM systems, Brunswick sought a solution that would fit within its IT budget and support mobile employees using a variety of devices. “The upgrade offered a perfect opportunity to investigate cloud computing as a means of containing costs,” says Gerry Orten, manager of the Electronic Messaging Group at Brunswick. “However, we needed a hybrid solution because we wanted to keep our IBM Lotus Domino applications in-house and just move email, instant messaging and meetings capabilities to the cloud.” The company has a large investment in Lotus Domino (now IBM Domino) applications that runs some essential operational functions, including an engineering analysis system used across the corporation and a number of websites.

Solution
With a hybrid solution as a key requirement, Brunswick quickly narrowed the search to IBM SmartCloud® for Social Business technology. The company contracted with IBM Software Services for Collaboration to help roll out IBM SmartCloud Notes® services to the global Brunswick workforce.

The implementation team began work in January 2012 on documentation, help-desk personnel training and migration-plan testing. Next, the team started implementing the solution by location and division for groups of between 400 and 500 people at a time. By August 2012, approximately 6,800 employees used the SmartCloud Notes services worldwide. During the rollout, Brunswick added access to IBM SmartCloud Meetings services for migrated users and IBM SmartCloud Traveler for Notes services for mobile employees.


Today, Brunswick has a single messaging policy across the enterprise, and employees save time because they no longer need to access a virtual private network (VPN) to view or send email. For example, when Brunswick service technicians are at dealers’ sites, they can address questions and issues immediately instead of taking notes, retrieving their notebook computers and finding a hotspot to get answers. They simply use SmartCloud Notes software to send emails or instant messages from their mobile devices. If the issue requires answers from a team of people, they can initiate a web conference on the spot using SmartCloud Meeting services.

The company’s future plans include adding IBM SmartCloud Engage Advanced services to help employees and Brunswick customers collaborate on completing orders, resolving issues and launching new products.

Benefits
• Avoids capital expenditures of between USD200,000 and USD400,000 to refresh hardware and add storage disks
• Saves as much as USD75,000 annually in IT costs and reduces stress on the backup environment
• Gains ongoing, non-disruptive technology updates as well as the freedom to add functionality and users as required

For more information
To learn more about IBM SmartCloud services, please contact your IBM marketing representative or IBM Business Partner, or visit the following website:
ibm.com/cloud-computing

Products and services used

IBM products and services that were used in this case study.

Software:
IBM SmartCloud Meetings, IBM SmartCloud Notes, IBM Notes Traveler

Service:
Software Services for Collaboration

Legal Information

© Copyright IBM Corporation 2013 IBM Corporation Software Group Route 100 Somers, NY 10589 Produced in the United States of America November 2013 IBM, the IBM logo, ibm.com, AIX, IBM SmartCloud and Notes are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at www.ibm.com/legal/copytrade.shtml. This document is current as of the initial date of publication and may be changed by IBM at any time. Not all offerings are available in every country in which IBM operates. THE INFORMATION IN THIS DOCUMENT IS PROVIDED “AS IS” WITHOUT ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING WITHOUT ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND ANY WARRANTY OR CONDITION OF NON-INFRINGEMENT. IBM products are warranted according to the terms and conditions of the agreements under which they are provided.