IBM Business Partner Zementis offers predictive analytics in the IBM Cloud

Using the IBM SmartCloud Enterprise platform to cut customers’ up-front costs by 98 percent

Published on 07-May-2013

"Many enterprises rely on the IBM SmartCloud platform. We’re positioned to offer them real-time predictive analytics on an affordable, scalable platform with worldwide deployment capabilities." - Dr. Michael Zeller, CEO, Zementis

Customer:
Zementis

Industry:
Computer Services

Deployment country:
United States

Overview

IBM Business Partner Zementis helps companies across industries accelerate the deployment and time to value of predictive analytics. Using Zementis ADAPA software, customers can automate the integration of predictive models and business rules, quickly and cost-effectively bridging the gap between new insight and operational changes.

Business need:
IBM® Business Partner Zementis wanted to launch its predictive-analytics deployment solution as a managed service.

Solution:
Zementis ADAPA® software on the IBM SmartCloud™ Enterprise service provides a cost-efficient, scalable platform for predictive analytics with worldwide deployment capabilities.

Benefits:
Zementis customers can save 98 percent on up-front costs and cut deployment time from up to a year to only a few days.

Case Study

IBM Business Partner Zementis helps companies across industries accelerate the deployment and time to value of predictive analytics. Using Zementis ADAPA software, customers can automate the integration of predictive models and business rules, quickly and cost-effectively bridging the gap between new insight and operational changes.

The value of predictive analytics
A rising number of organizations want to employ predictive analytics, which can identify data patterns that escape human detection and provide valuable foresight into many business factors, from customer behavior to machinery operations. However, predictive analytics can be resource-intensive. That’s where ADAPA software comes in. It automates a predictive model’s move from a data scientist’s desktop to the operational environment, requiring only a few days and eliminating the need for custom development that can take up to a year.

There is another challenge, though: predictive analytics requires tremendous computing power. Most organizations that can afford it have applied it only to specific problems, limiting its scope to control costs. Zementis addressed this challenge by moving ADAPA software to the cloud, providing flexible access to computing resources. Its first cloud-based offering used the self-service Amazon Elastic Compute Cloud (EC2) platform. However, Zementis wanted to go further. It aimed to establish an ADAPA software managed service that would make it even easier for customers to run and scale predictive analytics.

New opportunities in the IBM Cloud
In May 2012, Zementis made ADAPA software the first predictive data-scoring engine available on the IBM SmartCloud Enterprise platform. The managed service enables customers to take advantage of the cloud’s power and flexibility without getting caught up in technical details.

It also opens new opportunities for Zementis. According to Dr. Michael Zeller, CEO of Zementis, “Many enterprises rely exclusively on the IBM SmartCloud platform for cloud services. By moving to the
IBM Cloud, we’re positioned to offer them the benefits of real-time predictive analytics on an affordable, scalable platform with worldwide deployment capabilities.”

ADAPA software on the IBM SmartCloud platform complements
IBM SPSS data mining solutions and uses the open Predictive Model Markup Language (PMML) standard to ease deployment in environments with multiple data mining tools. Further, the cost-efficient access to computing power on the IBM Cloud helps Zementis customers minimize risk as they develop predictive solutions whose ROI is difficult to forecast. The up-front costs of an internal predictive analytics installation can easily exceed USD100,000. Companies can begin using ADAPA software on the IBM SmartCloud platform for less than USD1,500 per month.

The IBM SmartCloud Enterprise platform also supports customer environment security independent of processing power. For each customer, Zementis implements a private, dedicated cloud instance that encapsulates predictive models as well as business rules. Thus, customers access their environments privately; their data and decision files never share an ADAPA software engine with other customers.

Benefits
· Reduces up-front costs by more than 98 percent, from approximately USD100,000 to USD1,500
· Cuts deployment time for predictive analytics from up to one year to only a few days
· Delivers near-real-time predictive analytics on a cost-efficient, scalable platform with global deployment capabilities

For more information
To learn more about the IBM SmartCloud Enterprise platform, please contact your IBM marketing representative or IBM Business Partner, visit the following website: ibm.com/cloud

Products and services used

IBM products and services that were used in this case study.

Service:
IBM SmartCloud Enterprise plus

Legal Information

© Copyright IBM Corporation 2013 IBM Corporation Route 100 Somers, NY 10589 Produced in the United States of America April 2013 IBM, the IBM logo, ibm.com and IBM SmartCloud are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at www.ibm.com/legal/copytrade.shtml. The content in this document (including currency OR pricing references which exclude applicable taxes) is current as of the initial date of publication and may be changed by IBM at any time. IBM Business Partners set their own prices, which may vary. Not all offerings are available in every country in which IBM operates. It is the user’s responsibility to evaluate and verify the operation of any other products or programs with IBM products and programs. THE INFORMATION IN THIS DOCUMENT IS PROVIDED “AS IS” WITHOUT ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING WITHOUT ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND ANY WARRANTY OR CONDITION OF NON-INFRINGEMENT. IBM products are warranted according to the terms and conditions of the agreements under which they are provided. Zementis ADAPA software is not an IBM product or offering. ADAPA software is sold or licensed, as the case may be, to users under Zementis’ terms and conditions, which are provided with the product or offering. Availability, and any and all warranties, services and support for ADAPA software is the direct responsibility of, and is provided directly to users by, Zementis.

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