Business transformation a formula for efficiency at pharma firm

IBM Global Process Services, large-scale client improve HR management with standardized processes

Published on 13-Feb-2013

"We were glad to see the commitment in each of the [IBM global] service delivery centers. The service reps really cared about what they were delivering." - Director, HR Global Shared Service Center, Large Pharmaceutical Company

Customer:
A Large Pharmaceutical Company

Industry:
Healthcare

Overview

An international pharmaceutical corporation transforms its human resources processes, gaining global service center support, self-service tools and cost savings with the design and implementation capabilities of IBM Global Process Services

Business need:
To remain competitive in its industry, a large pharmaceutical company sought to transform, centralize and standardize its global human resources (HR) practices for greater efficiency and cost savings.

Solution:
IBM® Global Process Services reengineered the client’s worldwide HR services delivery, providing consistent, cost-effective processes and superior services.

Benefits:
The pharmaceutical company’s HR administration transformation centralized employee service delivery, provided standardized processes for consistent data reporting and reduced global staffing costs.

Case Study

Balancing the complexities of business against a need for change

The colliding forces of governmental regulation, consumer-driven pricing, patent expiration and the rising cost of research and development caused a large pharmaceutical company to explore new ways to meet the needs of its consumer base and shareholders. The company recognized that operational transformation was critical to future success. One initiative included the use of global service centers to streamline and centralize administrative functions.

The pharmaceutical company had selected its worldwide HR operations as a pivotal point in its paradigm shift. The company had a network of internal multi- and single-country service centers as well as shared service centers located in 26 countries throughout the world. Inconsistent processes and incongruent information impeded its ability to clearly evaluate department performance and corporate needs. Before the paradigm shift could begin, the company teamed with its third-party administrator, Deloitte, and IBM Global Process Services to create a data standardization plan to help meet the company’s information requirements.

Developing a strategic protocol for effective transformation

With the task of data standardization completed, the pharmaceutical company set out to select a service provider that could reshape its administration efforts. “Our organization envisioned transforming HR, taking the non-value added work out of the HR realm and moving that to a lower-cost provider,” stated the director of the company’s HR Global Shared Service Center. IBM Global Process Services offered the expertise and resources the client required at a viable price. The company recognized that IBM performs similar work with large multinational clients and noted another key consideration: support services delivered in 11 languages. The Global Process Services teams thoroughly examined the coverage and the process standardization required and then created a three-phase delivery project. Services such as new employee processing, benefits enrollment, employee data management and payroll were administered from language-specific IBM global resource centers located in Budapest, Hungary; Manila, the Philippines; and San Jose, Costa Rica.

Maintaining a hands-on approach in the midst of change

The pharmaceutical company attributed much of its success to the relationship that the Global Process Services team facilitated among the company, IBM and Deloitte. The transparency of group discussions and the flexibility of the teams were keys to the project’s positive outcomes.

As part of that facilitation, the Global Process Services team established a comprehensive project plan, including tasks assigned to the client and Deloitte, with specific milestones for an end-to-end view of roles and responsibilities. The team held weekly activity checkpoints with each of the HR stakeholders. In fact, the pharmaceutical company’s transition team took its HR transformation quite personally. Leadership teams from the company worked hand in hand with the IBM global resources teams to facilitate a smooth transition of services. Company leaders attended service center kickoff meetings, actively participated in readiness testing and were present as the centers went live to help provide hypercare during initial operations. “We were glad to see the commitment in each of the [IBM global] service delivery centers. The service reps really cared about what they were delivering,” commented the director. Moreover, many teammates of the pharmaceutical company and IBM continue to keep in touch through LinkedIn and Facebook. Another huge shift included in the transformation was the development of online, self-service HR processes and tools for the company’s managers. The tools helped empower managers to complete their own HR transactions instead of relying on local staff.

Collaborating on an innovative merger, acquisition and divestiture playbook

Another significant benefit resulting from the engagement was a playbook of key requirements and inputs specifically designed to address mergers, acquisitions or divestitures. This playbook, a collaboration between the pharmaceutical company and IBM teams, expedited requirements gathering and minimized the amount of client-dedicated time needed to collect the data. The client’s director noted: “With IBM, we created standards to quickly integrate or divest [businesses], which is really important given our industry and our key strategies. It’s an excellent example of how we’ve partnered to solve business-related problems.” Although the initial document was specific to business requirements at the client’s company, IBM shares a full-scope version as value-added intellectual capital with other clients.

Additionally, the Global Process Services team helped the client look beyond its immediate needs with solutions that match its long-term strategies. IBM worked closely with the pharmaceutical company to incorporate these solutions into standard operating practices, understanding that certain areas required client-specific tactics. “The number one value-add was IBM’s approach in solving business problems that presented themselves [during the project],” the client’s director continued. “We have many examples where we deviated from an IBM standard solution. IBM prepared and proposed different options to help us resolve the challenges. That continued as we delivered services in steady state.”

Overall, teaming with IBM for delivery of this HR services project helped the large pharmaceutical company reduce its cost of operations; allowed employees to receive consistent, high-quality services; and freed up country-specific HR representatives to focus on more strategic activities.

For more information
To learn more about IBM Global Process Services, please contact your IBM marketing representative or IBM Business Partner, or visit the following website: ibm.com/services/bpo

Products and services used

IBM products and services that were used in this case study.

Service:
GTS Global Process Services

Legal Information

© Copyright IBM Corporation 2013 IBM Corporation Global Process Services Route 100 Somers, NY 10589 Produced in the United States of America January 2013 IBM, the IBM logo and ibm.com are trademarks of International Business Machines Corp., are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the web at “Copyright and trademark information” at ibm.com/legal/copytrade.shtml This document is current as of the initial date of publication and may be changed by IBM at any time. Not all offerings are available in every country in which IBM operates. THE INFORMATION IN THIS DOCUMENT IS PROVIDED “AS IS” WITHOUT ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING WITHOUT ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND ANY WARRANTY OR CONDITION OF NON-INFRINGEMENT. IBM products are warranted according to the terms and conditions of the agreements under which they are provided. Statements regarding the client’s future direction and intent are subject to change or withdrawal without notice, and represent goals and objectives only.