Blattwerk minimizes time to market and goes mobile with fresh, healthy food

Supporting a new kind of fast-food business with Bison Maxess software on IBM cloud technology

Published on 16-Jan-2013

"The ability to tap into Bison Process x-trade software on the IBM SmartCloud is ideal for a company like ours. We gained a system that supports our critical business processes and we launched it fast, without investing in a lot of expensive hardware." - Erich Hoffmann, CEO, Blattwerk Convenience Food AG

Customer:
Blattwerk

Industry:
Consumer Products, Retail

Deployment country:
Switzerland

Solution:
IBM SmartCloud Enterprise

IBM Business Partner:
Bison Maxess GmbH

Overview

Blattwerk Convenience Food AG was founded in 2012 by kellermann.ch, a leading fresh-produce company in Switzerland. With its parent company as the supplier, Blattwerk introduced the city of Zurich to a new concept in fast food: Schnägg. At Schnägg vans stationed in different parts of town, customers can purchase fresh, healthy salads, sandwiches and soups for only a schnägg, the colloquial Swiss term for five francs. By stocking the vans with products prepared from scratch the same morning, Blattwerk lets customers live up to the Schnägg motto: “Eat fresh.”

Business need:
A unique startup, Blattwerk Convenience Food AG needed to launch operations quickly and affordably.

Solution:
Running Bison Maxess software on the IBM® SmartCloud Enterprise™ platform supports fast deployment of mobile operations and on-time supply processes.

Benefits:
Blattwerk cut deployment time by 50 percent, avoided major hardware costs and gained the scalability it needs to support fast, easy business expansion.

Case Study

Blattwerk Convenience Food AG was founded in 2012 by kellermann.ch, a leading fresh-produce company in Switzerland. With its parent company as the supplier, Blattwerk introduced the city of Zurich to a new concept in fast food: Schnägg. At Schnägg vans stationed in different parts of town, customers can purchase fresh, healthy salads, sandwiches and soups for only a schnägg, the colloquial Swiss term for five francs. By stocking the vans with products prepared from scratch the same morning, Blattwerk lets customers live up to the Schnägg motto: “Eat fresh.”

Challenge
To capitalize on high seasonal demand for fresh food served outdoors, the company wanted to deploy the Schnägg vans before the end of summer. Looking to stand out on the Zurich food market and generate fast returns on its startup investments, Blattwerk sought technology that would help it achieve three key objectives: create a convenient, wireless purchasing process; enable on-time supply of products; and get the entire operation off the ground quickly and cost-effectively.

Solution
In May 2012, Blattwerk contacted IBM Business Partner Bison Maxess GmbH to inquire about mobile point-of-sale (POS) scanners. Bison Maxess quickly recognized other key challenges for the startup, such as how to integrate sales data from the vans with back-office supply systems.

The Business Partner showed Blattwerk how it could support all of its processes, with minimal time and expense, by running Bison Process x-trade software—a set of retail ERP software modules—on the IBM SmartCloud Enterprise platform. To meet the unique requirements of Blattwerk, Bison Maxess developed a customized mobile cash-register application that integrates with the core Bison Process x-trade software.

Blattwerk used the cloud-based IBM solution to support a quick launch, getting the Schnägg brand up and running in the warm weather of August.

“The ability to tap into Bison Process x-trade software on the IBM SmartCloud is ideal for a company like ours,” says Erich Hoffmann, CEO of Blattwerk Convenience Food AG. “We gained a system that supports our critical business processes and we launched it fast, without investing in a lot of expensive hardware.”

To support easy mobile payments, Blattwerk implemented Linea Pro credit-card scanning devices, which attach to Apple iPhones and enable cashiers to send purchase data wirelessly to a cash-register application.

On the back end, the Bison Process x-trade software enables seamless electronic data interchange (EDI) with kellerman.ch. This provides the parent company with accurate data that it can use to manage inventory levels and properly supply each food van for the next day of operation.

Deployed in only three months, the solution now supports five Schnägg vans. As it expands, Blattwerk is confident that the cloud-based solution will help make for smooth growth. “We get good food to market very quickly at low cost,” says Hoffmann. “Thanks to Bison Maxess and IBM, we got our business to market that way too.”

Benefits
• Cut deployment time by at least 50 percent, from six months to three months, by using a cloud-based solution
• Achieved fast ROI by minimizing costs and risks
• Established scalability to support fast and cost-effective expansion

For more information
To learn more about IBM social collaboration software, please contact your IBM marketing representative or IBM Business Partner, or visit the following website: ibm.com/services/cloud-enterprise

Legal Information

© Copyright IBM Corporation 2013. IBM Corporation, Software Group, Route 100, Somers, NY 10589. Produced in the United States of America. November 2013. IBM, the IBM logo, ibm.com and IBM SmartCloud are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the web at: www.ibm.com/legal/copytrade.shtml. This document is current as of the initial date of publication and may be changed by IBM at any time. Not all offerings are available in every country in which IBM operates. The client examples cited are presented for illustrative purposes only. Actual performance results may vary depending on specific configurations and operating conditions. It is the user’s responsibility to evaluate and verify the operation of any other products or programs with IBM products and programs. THE INFORMATION IN THIS DOCUMENT IS PROVIDED “AS IS” WITHOUT ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING WITHOUT ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND ANY WARRANTY OR CONDITION OF NON-INFRINGEMENT. IBM products are warranted according to the terms and conditions of the agreements under which they are provided. Bison Process x-trade is not an IBM product or offering. Bison Process x-trade is sold or licensed, as the case may be, to users under Bison Maxess GmbH’s terms and conditions, which are provided with the product or offering. Availability, and any and all warranties, services and support for Bison Process x-trade are the direct responsibility of, and are provided directly to users by, Bison Maxess GmbH.