OneTree Solutions attracts new business with cloud support

Using IBM Cloud technology drops software rollout timelines from weeks to minutes

Published on 02-Jan-2013

"We see IBM constantly innovating, so we know that whenever we embed an IBM component in our solutions, it is going to be continually upgraded to be at the top level of quality and technological advantages." - Panos Konstantinidis, cofounder and business strategy director, OneTree Solutions

Customer:
OneTree Solutions

Industry:
Computer Services

Deployment country:
Germany

Solution:
IBM SmartCloud Application Services, SmartCloud - Services

Overview

With the philosophy of embracing new technologies to meet the business needs of its customers, OneTree Solutions develops software solutions targeted at the financial challenges of the modern business. The organization blends industry knowledge, science and IT expertise to deliver solutions that help businesses drive process efficiency and achieve sustainable growth.

Business need:
Wanting to lower the adoption threshold for its new price optimization solution, OneTree Solutions needed a viable cloud environment to support its Software as a Service distribution model.

Solution:
The business took advantage of the IBM® SmartCloud™ Enterprise and IBM SmartCloud Application Services platforms to develop and distribute its new offering to the global marketplace.

Benefits:
With the IBM technology, the organization can cut the rollout of new software instances from weeks to roughly 14 minutes while helping to drive consistent service quality and easier management.

Case Study

With the philosophy of embracing new technologies to meet the business needs of its customers, OneTree Solutions develops software solutions targeted at the financial challenges of the modern business. The organization blends industry knowledge, science and IT expertise to deliver solutions that help businesses drive process efficiency and achieve sustainable growth.

Removing old barriers

Back in 2009, OneTree began developing its new PriceLenz solution that it believed would revolutionize price optimization strategies for its customers. Traditionally, the underlying architecture for price optimization systems was fairly complex, incorporating numerous applications and middleware. This initial investment restricted the accessibility of these types of solutions to only those businesses with large IT budgets.

“We decided to remove the barriers faced by traditional price optimization solutions,” explains Panos Konstantinidis, cofounder and business strategy director at OneTree. “Our goal was to make PriceLenz cost-effective and easy to use, to make it available to any company, anywhere in the world. And we started by building PriceLenz as a fully virtualized solution.”

With a virtualized offering, OneTree could deliver PriceLenz under a Software as a Service (SaaS) model, eliminating the need for any capital investment for the underlying infrastructure. Additionally, OneTree could market the solution to new geographies and attract businesses of any size.

Growing into the cloud

As an IBM Advanced Business Partner, OneTree was already familiar with IBM’s recent advances in cloud-based hosting environments and chose to work with IBM Global Technology Services® – Integrated Technology Services. The business took advantage of the IBM SmartCloud™ Enterprise infrastructure to streamline the creation and configuration of its design and testing instances. Within this architecture, developers could easily deploy new operating environments in a matter of minutes to support iterative functionality tests.

OneTree believed that by hosting its offering within an IBM SmartCloud Enterprise environment, it could better position its ongoing service. “While we considered ourselves a highly sophisticated company in terms of technology, the fact remains that our human resources are limited,” explains Konstantinidis. “Our growth objectives would not have been easy even if we had hundreds or thousands of staff. So the operational scalability of our business was the actual barrier that was eliminated when we decided to embrace the IBM Cloud.”

Delivering quality and performance

In conjunction with the IBM SmartCloud Enterprise platform, OneTree also configured its new PriceLenz solution to take advantage of the IBM Workload Deployer and IBM PureApplication System solutions. These tools allow the business to design, customize, store and deploy virtual application patterns within a private cloud environment. As a result, OneTree can not only market its PriceLenz offering as a SaaS model but also deliver ready-built architectures that can be deployed to a customer’s private cloud environment in a matter of minutes.

With these patterns in place, OneTree is confident in both the speed of its service deployment as well as the overall quality. Konstantinidis elaborates, stating: “Quality is usually underestimated, but for us it is important because with the help of the patterns, we can help ensure a ‘pattern of excellence’ for our products. We can make sure that we have all of the right ingredients and all of the right expertise always embedded in our solution for all of our customers, no matter their size or location in the world.”

Looking to the future

Although it had initially intended to launch its PriceLenz solution as a commercial offering within the SmartCloud Enterprise infrastructure, OneTree found another IBM Cloud platform that better met its unique business goals: the newly developed IBM SmartCloud Application Services platform as a service solution.

“From a technical standpoint, SmartCloud Enterprise is quite advanced with respect to other offerings,” explains Konstantinidis. “But as soon as SmartCloud Application Services is commercially available, we intend to make PriceLenz available through it.”

OneTree made this decision because it will be able to capitalize on the patterns that it has already developed for private cloud installations and use those to accelerate the onboarding of new PriceLenz SaaS customers within the SmartCloud Application Services architecture. Presently, the organization estimates that it could deploy PriceLenz instances, complete with underlying middleware, in less than 14 minutes within the IBM Cloud architecture. By contrast, the business would need several weeks to complete a traditional, on-site software deployment including operating systems and middleware.

The choice of IBM SmartCloud Application Services technology also helps OneTree simplify the management of its SaaS offering. Discussing the new IBM platform, Konstantinidis mentions: “It is a multitenant system conceived and designed to be multitenant. Now we just have one solution to care about, so we don’t need new installations for each new customer. Any change, any maintenance, any upgrade that we do becomes immediately visible to all customers.”

These various factors and IBM technologies help OneTree successfully achieve its goal of reaching new customers and new markets. Summing up his experience with IBM Cloud technology, Konstantinidis adds, “We see IBM constantly innovating, so we know that whenever we embed an IBM component in our solutions, it is going to be continually upgraded to be at the top level of quality and technological advantages.”

For more information

To learn more about IBM SmartCloud technology, please contact your IBM representative or IBM Business Partner, or visit the following website: ibm.com/cloud

Products and services used

IBM products and services that were used in this case study.

Software:
IBM Workload Deployer

Service:
GTS Integrated Technology Services

Legal Information

© Copyright IBM Corporation 2012 IBM Corporation Global Technology Services Route 100 Somers, NY 10589 Produced in the United States of America December 2012 IBM, the IBM logo, ibm.com, IBM SmartCloud, PureApplication, and Global Technology Services are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the web at “Copyright and trademark information” at ibm.com/legal/copytrade.shtml This document is current as of the initial date of publication and may be changed by IBM at any time. Not all offerings are available in every country in which IBM operates. The performance data and client examples cited are presented for illustrative purposes only. Actual performance results may vary depending on specific configurations and operating conditions. It is the user’s responsibility to evaluate and verify the operation of any other products or programs with IBM products and programs. THE INFORMATION IN THIS DOCUMENT IS PROVIDED “AS IS” WITHOUT ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING WITHOUT ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND ANY WARRANTY OR CONDITION OF NON-INFRINGEMENT. IBM products are warranted according to the terms and conditions of the agreements under which they are provided. Statements regarding IBM’s future direction and intent are subject to change or withdrawal without notice, and represent goals and objectives only.