Novatti opens up new markets with cloud technology

Offering Software as a Service payment solutions with the IBM SmartCloud Enterprise infrastructure

Published on 28-Nov-2012

"We believed that cloud was the future of our company, so we looked for a strong partner that would be as committed to our customers as we are. And with IBM, we also gained one of the most knowledgeable cloud providers out there." - Peter Cook, chief executive officer, Novatti

Customer:
Novatti

Industry:
Computer Services

Deployment country:
Australia

Solution:
Cloud Computing

Overview

Novatti is a global software and IT solutions company that specializes in developing payment solutions for the communications industry. Headquartered in Melbourne, Australia, the organization develops online charging (prepaid billing), voucher management, and payments solutions such as digital wallets and prepaid online recharge.

Business need:
While Novatti evaluated virtualizing its product demonstration processes, the business realized it could penetrate new marketplaces with a cloud architecture.

Solution:
As an IBM Business Partner, Novatti delivers its payment solutions from an IBM SmartCloud Enterprise infrastructure, operating under a Software as a Service (SaaS) delivery model.

Benefits:
In addition to cutting IT administration and hardware costs by more than 50 percent, Novatti has already sparked interest from previously unreachable customers with its SaaS payment offerings.

Case Study

Novatti is a global software and IT solutions company that specializes in developing payment solutions for the communications industry. Headquartered in Melbourne, Australia, the organization develops online charging (prepaid billing), voucher management, and payments solutions such as digital wallets and prepaid online recharge.

Challenge
For a software and solutions company, Novatti was spending a great deal of its IT budget on hardware. A critical component of the organization’s sales cycle is the use of test environments and proof-of­concept (POC) solutions that allow potential purchasers to thoroughly vet and evaluate Novatti products before buying.

Maintaining sufficient test and demonstration equipment, however, was taxing. Novatti needed to keep on-site multiple hardware platforms, which were frequently reconfigured to support a broad range of applications, capacities and configurations. The IT management costs associated with this process, not to mention the power consumption, were beginning to take their toll, forcing Novatti to consider alternative strategies.

Recognizing the value of a virtualized environment to easily create and reconfigure test and demonstration systems, Novatti began to evaluate the merits of a cloud-based architecture. And as it considered reshaping its test strategy, the business recognized the immediate value that cloud technology could offer to other elements of its business.

Traditionally, Novatti marketed its offerings to larger corporations because of the accompanying hardware and third-party software required to support its solutions. In addition, the setup for a new customer environment typically required at least eight weeks. Although this investment proved valuable for larger businesses dealing with high transaction volumes, the initial setup costs proved prohibitive to smaller companies. Similarly, some organizations didn’t require permanent payment solutions, only desiring support for a limited time, such as a three-month product loyalty campaign.

Novatti realized it could extend its reach into entirely new markets while driving internal efficiencies if it embraced a cloud strategy. But before it could take that step, it needed a partner.

Solution
An IBM Business Partner since 2007, Novatti teamed with IBM to supplement its on-premises offerings with a new Software as a Service (SaaS) deployment model. Customers can now purchase access to the company’s various offerings, including the Novatti Payment System, on a month-to-month basis. To support this transition, Novatti now hosts its software within the IBM SmartCloud Enterprise infrastructure.

The IBM cloud solution provides its users with the freedom to access demand-based capacity wherever needed, helping minimize the amount of physical hardware a company maintains on-site. The SmartCloud Enterprise infrastructure allows users to perform development, test and deployment activities in a secure, scalable environment. Further, its flexibility and pay-as-you-use features expedite performance and transaction processing time for Novatti.

Benefits
• Cuts IT administration and hardware management costs by more than 50 percent with a virtualized architecture
• Opens up new markets, a move that allowed the business to land three major prospects within weeks of service launch
• Simplifies the creation of test and pilot environments, cutting the sales cycle and improving service levels

For more information
To learn more about the IBM SmartCloud Enterprise infrastructure, please contact your IBM marketing representative or IBM Business Partner, or visit the following website, ibm.com/cloud.

Products and services used

IBM products and services that were used in this case study.

Service:
GTS Technical Support Services: Software Support, SaaS Services for Smarter Cities & Financial Operations

Legal Information

© Copyright IBM Corporation 2012 IBM Corporation Global Technology Services Route 100 Somers, NY 10589 Produced in the United States of America November 2012 IBM, the IBM logo, ibm.com and SmartCloud are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at www.ibm.com/legal/copytrade.shtml. This document is current as of the initial date of publication and may be changed by IBM at any time. Not all offerings are available in every country in which IBM operates. THE INFORMATION IN THIS DOCUMENT IS PROVIDED “AS IS” WITHOUT ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING WITHOUT ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND ANY WARRANTY OR CONDITION OF NON-INFRINGEMENT. IBM products are warranted according to the terms and conditions of the agreements under which they are provided.