NS Shopping Co. Ltd.

Analytics and interactive apps help increase revenue with a personalized customer experience

Published on 05-Feb-2014

"Retailers like NS Shopping are increasingly using advanced analytics to deliver a smarter, more personalized customer experience." - HeungKook Kim, president

Customer:
NS Shopping Co. Ltd.

Industry:
Retail

Deployment country:
Korea - Republic of

Solution:
Commerce Solutions, Express, IBM MobileFirst, Server Consolidation, Smarter Commerce, Smarter Planet

Overview

Based in South Korea, NS Shopping Co. Ltd. was established as a home shopping company in May 2001. Today, NS Shopping broadcasts to more than 23 million households across the country, 24 hours a day.

Business need:
Although South Korea-based NS Shopping operated an e-commerce site, it was static and limited in product scope.

Solution:
Analytics provide insight into individual consumer preferences by actively tracking shoppers’ buying patterns and purchase histories on both the website and mobile interfaces.

Benefits:
When fully implemented, the solution is expected to increase profits by USD19.7 million over three years with the expansion of online shopping into the mobile arena and an improved overall shopping experience.

Case Study

Based in South Korea, NS Shopping Co. Ltd. was established as a home shopping company in May 2001. Today, NS Shopping broadcasts to more than 23 million households across the country, 24 hours a day.

The Opportunity
Although South Korea-based NS Shopping operated an e-commerce site, it was static and limited in product scope. The retailer was also missing out on significant opportunities from mobile sales channels.

What Makes It Smarter
NS Shopping is transforming its e-commerce platform to personalize customer experiences and reach shoppers wherever they choose to purchase products. Analytics provide insight into individual consumer preferences by actively tracking shoppers’ buying patterns and purchase histories on both the website and mobile interfaces. NS Shopping can use this insight to provide customers with a customized home page, automatic product recommendations and tailored promotions to personalize their shopping experience.

Real Business Results
When fully implemented, the solution is expected to increase profits by USD19.7 million over three years with the expansion of online shopping into the mobile arena and an improved overall shopping experience. NS Shopping expects to boost sales and increase customer retention rates through targeted offers and personalized web and mobile interfaces during that same time while reducing operating costs by USD2.2 million through improved efficiency.

For More Information
Please contact your IBM representative or IBM Business Partner.
Visit us at ibm.com/websphere.

To learn more about NS Shopping Co. Ltd., visit www.nsmall.com.

Products and services used

IBM products and services that were used in this case study.

Hardware:
Power 770, Storage: DS8870, System x: System x3650 M4

Software:
WebSphere Commerce Developer Express, IBM Worklight

Service:
GBS Business and Customer Strategy

Legal Information

© Copyright IBM Corporation 2014 IBM Corporation Software Group Route 100 Somers, NY 10589 Produced in the United States of America February 2014 IBM, the IBM logo, ibm.com, Global Business Services, Power, System Storage and WebSphere are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at www.ibm.com/legal/copytrade.shtml. This document is current as of the initial date of publication and may be changed by IBM at any time. Not all offerings are available in every country in which IBM operates. The performance data discussed herein is presented as derived under specific operating conditions. Actual results may vary. THE INFORMATION IN THIS DOCUMENT IS PROVIDED “AS IS” WITHOUT ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING WITHOUT ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND ANY WARRANTY OR CONDITION OF NON-INFRINGEMENT. IBM products are warranted according to the terms and conditions of the agreements under which they are provided.