Westfleisch e.G.

Published on 31-Oct-2012

"High-volume meat production is a logistical challenge. This new solution provides us with critical business data from our nine meat-production locations much faster and more reliably than before." - Joachim Badde, CIO, Westfleisch

Customer:
Westfleisch e.G.

Industry:
Wholesale Distribution & Services

Deployment country:
Germany

Solution:
Smarter Planet

IBM Business Partner:
CANCOM AG

Overview

Westfleisch is a meat products cooperative in Germany.

Business need:
Tainted food that goes unchecked can be fatal for consumers and for companies. As governments tighten regulations on food production and processing, companies need to account for each bushel of vegetables or piece of meat that makes it to market.

Solution:
Westfleisch uses advanced tracking and analytics to follow each product it makes, from farm to slaughterhouse to grocery shelves, increasing accountability and creating peace of mind for consumers.

Benefits:
• Accelerated query response times by 15 percent • Integrated data from nine remote slaughterhouses into one seamless, centralized database • Improved government compliance and consumer confidence with near-real-time, end-to-end traceability and reporting• Raised company and industry awareness around carbon footprint and animal welfare

Case Study

Westfleisch e.G.
Westfleisch, a meat products cooperative in Germany, uses advanced tracking and analytics to follow each product it makes, from farm to slaughterhouse to grocery shelves, increasing accountability and creating peace of mind for consumers.

Westfleisch e.G. is a livestock-marketing cooperative owned by approximately 4,700 farmers in Germany and the Netherlands. The members of the cooperative breed pigs and cattle and then slaughter, process and refine the meat for consumer meat products. Founded in 1928 and headquartered in Munster, Germany, Westfleisch employs approximately 1,900 people. It reported 2010 sales of EUR1.93 billion.

The Opportunity
Food contamination is a serious matter. Tainted food that goes unchecked can be fatal for consumers and for companies. As governments tighten regulations on food production and processing, companies need to account for each bushel of vegetables or piece of meat that makes it to market. Westfleisch needed to track animal information throughout the production process. It sought a serious data warehouse with lightning-fast processing capability and analytics power that helps it know exactly where products are at any given time.

What Makes It Smarter
Using a new tracking and analytics solution, Westfleisch collects data from animals tagged with RFID devices, including its meals and inoculations as well as exactly when each animal goes from farm to slaughterhouse to packaging to the grocery store shelf. Near-real-time information about animals and products helps Westfleisch comply with stringent industry regulations with detailed reports, spot potential contamination issues before they become a danger, proactively plan production schedules at each slaughterhouse, and give consumers peace of mind with a portal that lets them trace the origin of each piece of meat that comes from the cooperative farms.Munster, Germany www.westfleisch.de/nc/en

Real Business Results
• Accelerated query response times by 15 percent
• Integrated data from nine remote slaughterhouses into one seamless, centralized database
• Improved government compliance and consumer confidence with near-real-time, end-to-end traceability and reporting• Raised company and industry awareness around carbon footprint and animal welfare

For more information
Please contact your IBM sales representative or IBM Business Partner.
Visit us at: ibm.com/smarter

To learn more about Westfleisch e.G. visit: www.westfleisch.de/nc/en

Products and services used

IBM products and services that were used in this case study.

Software:
Informix Ultimate Warehouse Edition, Informix Dynamic Server

Legal Information

© Copyright IBM Corporation 2012 IBM CorporationSoftware GroupRoute 100Somers, NY 10589 Produced in the United StatesOctober 2012 IBM, the IBM logo, ibm.com and Informix are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at ibm.com/legal/copytrade.shtml This document is current as of the initial date of publication and may be changed by IBM at any time. Not all offerings are available in every country in which IBM operates. The performance data and client examples cited are presented for illustrative purposes only. Actual performance results may vary depending on specific configurations and operating conditions. THE INFORMATION IN THIS DOCUMENT IS PROVIDED “AS IS” WITHOUT ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING WITHOUT ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND ANY WARRANTY OR CONDITION OF NON-INFRINGEMENT. IBM products are warranted according to the terms and conditions of the agreements under which they are provided. The client is responsible for ensuring compliance with laws and regulations applicable to it. IBM does not provide legal advice or represent or warrant that its services or products will ensure that the client is in compliance with any law or regulation.