Telecom Italia

What if you could identify and remedy network failure points before service to customers was disrupted?

Published on 30-Dec-2012

Customer:
Telecom Italia

Industry:
Telecommunications

Deployment country:
Italy

Solution:
Data Warehouse, Smarter Planet

Smarter Planet:
Smarter Cities, Smarter Communications

IBM Business Partner:
Ventraq, ICARE SRL

Overview

Telecom Italia offers platforms and technological infrastructures that convert data and voice into advanced telecommunications services, plus the latest information and communications technology and media solutions.

Business need:
Despite collecting myriad data about its infrastructure, Telecom Italia could not proactively identify network infrastructure failure points or determine the root causes of service issues.

Solution:
After deploying a network intelligence solution, Telecom Italia gained a single, end-to-end view of its entire infrastructure: customer behavior, network performance, services levels and handset compatibility.

Benefits:
Boosts network performance insight by 100 percent by integrating multiple data sets in a single view; Anticipates reduced customer churn by improving customer service levels and minimizing network failure; Gains the ability to identify and respond to network issues proactively, before customers complain or drop service

Case Study

Telecom Italia offers platforms and technological infrastructures that convert data and voice into advanced telecommunications services, plus the latest information and communications technology and media solutions. Along with its leading domestic position, the company has a major Latin American presence that generates around 34 percent of revenue.

The Opportunity:

In Italy, communications service providers face stiff competition. Customers demand higher levels of service and communications networks need to support increasing amounts of digital information. Despite collecting myriad data about its infrastructure, Telecom Italia could not proactively identify network infrastructure failure points or determine the root causes of service issues. As customers started to take their business elsewhere, the company was left with revenue gaps and high network operating and maintenance expenses.

What Makes it Smarter:

After deploying a network intelligence solution, Telecom Italia gained a single, end-to-end view of its entire infrastructure: customer behavior, network performance, services levels and handset compatibility. The system integrates and correlates tens of billions of detailed transactional data with network, customer, device and other business data. Then, using sophisticated data analyses and key performance indicators (KPIs), the company can proactively identify infrastructure and service failure points and address problems quickly. For example, if a KPI related to network performance is breached, the solution sends an alert and pinpoints the assets related to the event, allowing crews to take speedy remedial action before customers even know there is a problem or service is interrupted.

Real Business Results:

  • Boosts network performance insight by 100 percent by integrating multiple data sets in a single view
  • Anticipates reduced customer churn by improving customer service levels and minimizing network failure
  • Gains the ability to identify and respond to network issues proactively, before customers complain or drop service

For more information

Please contact your IBM sales representative or IBM Business Partner.Visit us at: ibm.com/communications

To learn more about Telecom Italia visit: www.telecomitalia.com

Products and services used

IBM products and services that were used in this case study.

Software:
IBM Netezza 1000-24

Service:
GTS ITS Integrated Communications: Network Integration

Legal Information

© Copyright IBM Corporation 2012 IBM Corporation Software Group Route 100 Somers, NY 10589 Produced in the United States December 2012 IBM, the IBM logo, ibm.com and Global Technology Services are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the web at “Copyright and trademark information” at ibm.com/legal/copytrade.shtml Netezza is a trademark or registered trademark of IBM International Group B.V., an IBM Company. This document is current as of the initial date of publication and may be changed by IBM at any time. Not all offerings are available in every country in which IBM operates. The performance data and client examples cited are presented for illustrative purposes only. Actual performance results may vary depending on specific configurations and operating conditions. THE INFORMATION IN THIS DOCUMENT IS PROVIDED “AS IS” WITHOUT ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING WITHOUT ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND ANY WARRANTY OR CONDITION OF NON-INFRINGEMENT. IBM products are warranted according to the terms and conditions of the agreements under which they are provided.