Consorzio Parmigiano-Reggiano

Published on 06-Sep-2012

"The entire process of analyzing the quality of milk used, the detection of the daily production, and the quality inspection of the cheese forms, creates new opportunities for the consortium, and enables us to share data in real time to create a more coherent and cohesive brand." - Giuseppe Alai

Customer:
Consorzio Parmigiano-Reggiano

Industry:
Consumer Products

Deployment country:
Italy

Solution:
BA - Business Analytics, BA - Business Intelligence, Data Warehouse, Express, BA - Predictive Analytics, Smarter Planet

Smarter Planet:
Smart Products

IBM Business Partner:
Gruppo Sinapsi S.r.l.

Overview

Founded in 1934, Consorzio Parmigiano-Reggiano is a nonprofit organization that uses certification marks to protect the safety and uniqueness of Parmigiano-Reggiano cheeses. It is a protected designation of origin (PDO) organization, an association of approximately 600 cheese dairies based in Reggio Emilia, Italy. Overall, the consortium helps ensure the quality and control of cheeses produced in Italy while ensuring strict rules on the production and sale of Parmigiano-Reggiano cheeses.

Business need:
The main task of this consortium is to protect the Parmigiano-Reggiano brand by preventing fraudulent production and labeling of cheese that does not meet its production standards. The association needed to more closely monitor and detect off-label production, and it needed to replace manual inspection reports with daily monitoring of production levels from individual dairies to ensure compliance with approved protocols of production. It also wanted to create an integrated network where production data could be shared and analyzed, and future production planned according to market demand.

Solution:
This consortium of Italian cheese makers is using advanced analytics to analyze production and market data to ensure that cheese is made to its exacting standards, and to plan future production and pricing. The association now monitors the daily production levels of its dairies; any deviation from the amount of cheese that should be produced based on consortium protocols is flagged. The solution monitors and analyzes the amount of cheese already produced, and creates production forecasts by correlating production factors such as milk production and availability, geographic and financial data.

Benefits:
Improves reporting time from the dairies by 97 percent, replacing monthly reports with daily monitoring, and enables near-real-time analysis of the information Enabled the consortium to quantify business losses from the May 2012 earthquake at almost 10 percent of annual production, or about EUR80 million Helps prevent fraudulent use of the Parmigiano-Reggiano mark, helping to uphold the reputation of the region’s cheeses

Case Study

Founded in 1934, Consorzio Parmigiano-Reggiano is a nonprofit organization that uses certification marks to protect the safety and uniqueness of Parmigiano-Reggiano cheeses. It is a protected designation of origin (PDO) organization, an association of approximately 600 cheese dairies based in Reggio Emilia, Italy. Overall, the consortium helps ensure the quality and control of cheeses produced in Italy while ensuring strict rules on the production and sale of Parmigiano-Reggiano cheeses.

The Opportunity
The main task of this consortium is to protect the Parmigiano-Reggiano brand by preventing fraudulent production and labeling of cheese that does not meet its strict production standards. The association needed to be able to more closely monitor and detect off-label production—for example, cheeses produced by dairies or from milk from outside the consortium. The association needed to replace manual inspection reports with daily monitoring of production levels from individual dairies to ensure compliance with approved protocols of production. It also wanted to create an integrated network where production data could be shared and analyzed, and future production planned according to market demand.

What Makes It Smarter
This consortium of Italian cheese makers is now using advanced analytics to analyze production and market data not only to ensure that cheese that bears its mark is made to its exacting standards, but also to plan future production and pricing of its world-renowned products. For example, the association now monitors the daily production levels of its individual dairies; any deviation from the amount of cheese that should be produced based on consortium protocols and standards is flagged, and inspectors are sent to the dairy farm. The solution not only monitors and analyzes the amount of cheese already produced, but it also creates production forecasts by correlating production factors such as milk production and availability, geographic and financial data.

Real Business Results
· Improves reporting time from the dairies by 97 percent, replacing monthly reports with daily monitoring, and enables near-real-time analysis of the information
· Enabled the consortium to quantify business losses from the May 2012 earthquake at almost 10 percent of annual production, or about EUR80 million
· Helps prevent fraudulent use of the Parmigiano-Reggiano mark, helping to uphold the reputation of the region’s cheeses

Products and services used

IBM products and services that were used in this case study.

Software:
Lotus Domino, Cognos Business Intelligence, WebSphere Portal Server

Legal Information

© Copyright IBM Corporation 2012 IBM Corporation Software Group Route 100 Somers, NY 10589 Produced in the United States August 2012 IBM, the IBM logo, ibm.com, Cognos, Domino, Global Business Services, Lotus and WebSphere are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at ibm.com/legal/copytrade.shtml This document is current as of the initial date of publication and may be changed by IBM at any time. Not all offerings are available in every country in which IBM operates. The performance data and client examples cited are presented for illustrative purposes only. Actual performance results may vary depending on specific configurations and operating conditions. THE INFORMATION IN THIS DOCUMENT IS PROVIDED “AS IS” WITHOUT ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING WITHOUT ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND ANY WARRANTY OR CONDITION OF NON-INFRINGEMENT. IBM products are warranted according to the terms and conditions of the agreements under which they are provided.