IBM® Unica® products are now a part of the omni-channel marketing and real-time personalization capabilities in the IBM Marketing Solutions software portfolio.
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(formerly Unica Campaign)
Provide sophisticated campaign management to automate marketing programs across channels.
(formerly Unica Interact)
Deliver the optimal personalized messages in real-time across marketing channels.
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(formerly Unica Optimize)
Determine the optimal contact strategy for individual customers.
(formerly Unica Marketing Operations)
Roll out marketing campaigns faster by tracking processes, budgets and expenses with one collaborative tool.
(formerly Unica Detect)
Apply sophisticated event and pattern detection to better understand customer behavior over time.
(formerly Unica Distributed Marketing)
Enable field marketing teams to customize corporate marketing campaigns for local use.
Provide seamless personalized experiences across channels to increase customer engagement, satisfaction and sales.
Deliver meaningful interactions with contextually relevant, personalized marketing where and when the customer engages your brand.
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