IBM Digital Analytics is part of Customer Experience Analytics, a holistic solution that includes both cross-channel journey analytics and customer behavior analytics. IBM Digital Analytics provides actionable insights on your digital customers across multiple channels so you can deliver more targeted, personalized offers. Better personalization can help increase conversions, accelerate customer lifecycle progression and provide higher returns for your marketing dollars.
Featured customer experience analytics solution for marketers
With IBM Digital Analytics, marketers in virtually any industry can get real-time key performance indicators (KPIs). Digital Analytics also provides benchmarks and intelligence to inform about average peer and competitor performance data along with powerful, industry-leading marketing attribution capabilities. You get real-time ad-hoc reports on granular data for live, trended insight into visitor interests so you can take instant action.