Business Partner Experience

Join thought leaders and practitioners from around the world to explore strategies and cognitive solutions that deepen customer engagement at IBM Amplify 2017, from March 20–22 in Las Vegas.

Why attend?

Insight into the future of customer engagement

See firsthand how cognitive technologies can illuminate new insights from data, help you deepen customer connections and fuel strategic growth.

Networking opportunities

Meet and mingle with industry experts, peers and IBM executives.

250+ engaging keynotes and sessions

Hear from forward-thinking professionals in commerce, marketing and supply chain.

Business Partner Keynote

Accelerate to Value with Watson Customer Engagement

Monday, March 20
1:00 PM — 2:30 PM

Make sure to put the Business Partner Keynote at the top of your must-attend list!

Join us as we discuss our strategy for transforming customer engagement in the cognitive era with the help of our Business Partner ecosystem. Learn how we're helping our Business Partners leverage the economics of Watson to drive sales and profit.

Richard Hearn

General Manager, Global Head of Sales, Watson Customer Engagement

Susan Reynolds

Vice President, Partner Ecosystem, Watson Customer Engagement

Schedule Executive One-on-one Meetings

Reserve time for you and your clients to meet with IBM executives. All participants need to be enrolled in the conference to schedule a meeting.

Business Partner Ecosystem Café

Explore the latest innovations, and see how cutting-edge solutions from IBM can help your clients succeed in the cognitive era. In addition to joining informative sessions, stop by the Business Partner Ecosystem Café to learn more about the latest partner programs that can give you a competitive edge! Enjoy a fresh cup of coffee while talking with IBM subject matter experts who can offer the latest insights and innovations. The Café is also an ideal venue to network with fellow IBM Business Partners and the IBM teams to build future plans, and hold one-on-one meetings with clients and prospects.

Business Partner Ecosystem Café Hours:

Mon, March 20: 5:45 PM - 7:45 PM

Tue, March 21: 8:30 AM – 7:30 PM

Wed, March 22: 9:00 AM – 5:00 PM

Become a Sponsor

At Amplify 2016, 95% of attendees visited the showcase. Amplify 2017 is a great opportunity to increase your brand awareness and highlight your expertise.

The Cognitive Concourse is the hub at Amplify for unlimited access to demos, sneak peeks and one-on-one expert meetings at Amplify 2017. Don’t miss the opportunity for your brand to be highlighted here!

Extra Business Partner Sessions

Make the most of your time at Amplify 2017! Stay a couple more days for one of these onboarding, product and sales training sessions March 23-24. Seats are limited, so we encourage you to reserve your space today.

IBM Watson Marketing sales training

Immerse yourself in Watson Marketing! Gain the knowledge you need to effectively position and sell across the segment.

IBM Marketing Cloud onboarding training

Get the expertise you need to successfully onboard new clients to the IBM Marketing Cloud.

IBM Marketing Cloud product training

Learn everything you need to know to effectively sell and support IBM Marketing Cloud. After successful completion of the practical scenarios in this training, you will receive badges for IBM Marketing Cloud.

Watson Build Workshop

Join the Watson build workshop at Amplify and learn about new ways to build your company's cognitive abilities by competing in the IBM Watson Build. In this workshop IBM Watson experts will share how to imagine, build and create a working cognitive solution you can bring to market. You'll explore IBM Design Thinking, how to build a business plan, and more.

This IBM Watson Build workshop is only for IBM Business Partners.

Thursday, March 23
8:00AM — 12:00PM
Mandalay Bay Resort, Oceanside G, level 2