Please note that the session presentations are available at the discretion of the speakers. All presentations may not be available for download.
Refining Customer Engagement in the Cognitive Era
“Watson is on an incredible roll,” says Harriet Green. “It has now been adopted by nearly every industry and every professional discipline. This year alone at least 1 billion people will be touched in some way by Watson.”
Personalization is going to be a given, and it has to be consistent across channels. Sales, service and marketing must coordinate efforts to exceed customer expectations.The new era of marketing will be where seamless integration and intelligence infuse solutions and personal experiences.
As we move forward, we're going to be talking about experiential commerce. Millennials are now the largest part of the U.S. population, and they are experientially driven. In fact, 75% of them will spend more, far more, on an experience than they will on a traditional product.