IBM Commerce

Lindt doubles conversions and triples revenue

“We performed beyond our expectations—conversions were up, traffic and basket size were higher. We attribute this to our web solution and our ability to showcase products online that resonate with customers.”

Thomas Linemayr, President and Chief Executive Officer

The business need

While Lindt has had an e-commerce presence since 2002, the brand sought to leverage technology in new ways to:

“In addition to looking for a platform and vendors that would grow with us, we sought a solution that would make it very easy for us to manage promotions, scale capacity and personalize interactions,” explains Thomas Linemayr, Lindt & Sprüngli (USA) President and CEO.


The solution

Lindt’s new cloud-based web store is built on IBM’s industry-leading IBM® WebSphere® Commerce platform and IBM Premier Business Partner CrossView’s Aurora Plus Commerce on Cloud.

In addition to personalized promotions, Lindt can now use its web store to offer a custom range of products. Shoppers can mix and match products to build personalized gifts—choosing quantity, type of chocolate, packaging and messaging.

“It’s the orchestration of the web store, the look and feel, the navigation, the flow, culminating with the checkout process—each step must delight, and that is what we’ve achieved with help from IBM and CrossView,” says Linemayr.

The benefits

The new web store is taking Lindt’s online sales to new heights:

“We performed beyond our expectations. We attribute this to our web solution and our ability to showcase products online that resonate with customers. The site allows us to engage with customers in meaningful, thoughtful ways, and to understand their behavior,” Linemayr says.

About Lindt

Creating premium chocolate is an art that Swiss-based chocolatier Lindt & Sprüngli has mastered across a storied history of producing one of the world’s most consumed confections. The luxury brand has been an innovator of chocolate since 1845, when a founder perfected the process of manufacturing chocolate. Countless other innovations are attributed to Lindt’s pioneer role in the chocolate industry. With the invention of the conche in 1879, Rudolphe Lindt revolutionized forever how chocolate is made, and with the introduction of cocoa butter into the recipe, the first melting dark chocolate was created.

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