The IBM Cognitive Studio | Experience the Unexpected

By 2020, about 1.7 MB of new information will be created every second, for every human being on the planet.

Big Data: 20 Mind-boggling Facts Everyone Must Read,” Forbes, Sept. 30, 2015

Shake hands with the world’s most powerful cognitive computing platform! Come meet Watson and explore the IBM Cognitive Studio, an immersive showcase packed with eye-opening experiences and curated content built just for SXSWi. Prepare to be inspired, entertained and informed by unprecedented insights, ground-breaking technologies, apps, games, VR cycling, and a little Watson mixology.

Visit the Cognitive Studio

301 San Jacinto Blvd.

Austin, TX

Vince Young Steakhouse

March 11th to the 15th

Between 9:00 a.m. and 6:00 p.m.

There’s something new and different around every turn at the Studio:

Watson Hub

Get an insider’s view into how Watson ingests data and delivers insights.

Perception Wall and Live Mural

Watch your ideas come to life as local artists paint a massive mural in real time.

App Lounge

Relax, eat and explore IBM powered apps on our iPads.

Cognitive Cocktail Bar

In the mood for a personalized cocktail? Don’t worry—Watson already knows what you like, and will make recommendations to our bartenders.

Use the force of your mind

Apply your thoughts (and the Emotiv Insight headset) to pilot a BB-8 Droid.

Dave Haase Virtual Reality Cycling

Meet ultra-endurance cycler Dave Haase and hear how he uses IBM technologies to perfect his race execution. Take a VR cycling experience yourself and put predictive analytics to the test.

Rock, Paper, Scissors

Child’s play, right? Try beating the IBM robot that gets smarter with every move.

Bluemix Arcade

Play the top cloud-based games created with Bluemix.

Pepper the Robot

Create some social envy—grab a selfie with Pepper, the world’s most intuitive robot.

Watson Cook-off

Can the sous chef beat his executive chef? Enjoy a cook-off featuring Watson and Phillip Brown, Vince Young Executive Chef and Owner. How will Chef Brown outthink his menu?

Change your perspective.

Experience the culture of design within IBM in a whole new way. Join us at the IBM Design Hive and experiment with the ways that technology threads your every day together. Catch industry leaders sharing their thoughts for creating experiences at scale and get a pulse for what’s happening in the design community. Interact with Heritage Tweeting, Data Driven Craft Brews, Celebrity Matchmaking and IBM Radio & DJs.

Visit the IBM Cloud lounge in the SXSW Startup Village

Visit the IBM Cloud lounge in the SXSW Startup Village

Come to the IBM Cloud Lounge to relax in our gaming zone. Recharge devices in our app cafe and see what leading start-ups are doing. Leave feeling refreshed and inspired.

Startup Village consists of Panels, Meet Ups, Demos, Lounges, Activations, and is home of the SXSW Accelerator startup competition, Startup Spotlight – all activities geared towards entrepreneurs and startups.

Startup Village occurs on the 4th floor of the Hilton Downtown Austin (500 East 4th Street)

The IBM Cloud lounge will be located in Hilton Room 406 and be open:

Friday, March 11th 11:00am –6:00pm

Saturday, March 12th 9:30 am - 6:00 pm

Sunday, March 13th 9:30 am - 6:00 pm

Monday, March 14th 9:30 am - 6:00 pm

Tuesday, March 15th 9:30 am - 6:00 pm

Agenda Highlights

Happening Around Austin




12:30-1:30 p.m.

Smart Women Using Smart Data to Rise to the Top

Learn how women are using data-driven decision making to get C-Suite jobs and lead digital initiatives at their companies. Learn more

ACL Live




3:30-5:30 p.m.

Accessible Design Thinking

With interactive exercises mixed into short lectures, this workshop will give attendees the knowledge they need to implement accessibility design into their product development cycles. Learn more

JW Marriott - Salon B




9:30-10:30 a.m.

Analytics for Social Marketing

Learn how your organization can use analytics to transform social media data into actionable insights for your markets, products, services, customers, employees and competition. Learn more

Courtyard Marriott – Rio A&B




12:30-1:30 p.m.

Lessons from Top Companies for Women Technologists

Which companies are great places for women technologists to work? How do they do it? Find out from companies that have been recognized by the Anita Borg Institutes Top Companies for Women Technologists as leaders. Learn more

JW Marriott - Salon 7




11:00 a.m.-12:00 p.m.

Aging Populations & The Internet of Caring Things

People are living longer. By 2040 there will be more elderly people than children for the first time in history. Roughly 10,000 Baby Boomers will turn 65 today and every day for the next 15 years. This is creating a societal crisis as many countries face the challenge of supporting an aging population. Accessible technology has a profound purpose. It reinvents the relationship between computers and humans and levels the playing field so that all people have equal access to the information they need for work and life. Accessible technology will create the most positive impact on an aging person’s quality of life. Learn more

JW Marriott - Salon FGH




3:30-4:30 p.m.

Code Liberation: Getting Girls Gaming

We are women in games — this is a contentious statement. Code Liberation was born out of the New York games scene because of an industry gap that was leaving women behind. This has lead to the growth of a beautiful community, although not without many growing pains. How do we safely grow our community? Being entirely volunteer based, we realized that we could no longer grow without becoming an official non-profit. Currently, we have been tackling this significant challenge of sustainable development. Code Liberation’s mission is to support women in game development by offering free or low cost educational services and provide a platform of community and mentorship in this fraught climate. Learn more

* This crosses all three aspects of SxSW 2016.