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IDC 2013 REPORT

Companies in the study enjoyed a ROI > 500% with IBM'sDigital Experience Solutions

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IBM a leader for 11th year in a row.

Gartner's Magic Quadrant for Horizontal Portals

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Self Assessment tool

Benchmark your current workforce and customer experience practices. And build a strategy of next steps

While the pace of business and the speed of content continue to accelerate, so does the demand to reach your audiences through a rich and robust online experience, through multiple channels and devices. IBM's Digital Experience software is uniquely designed to help create, manage, simplify and integrate your processes to meet these demands by incorporating capabilities such as:

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    Mobile Experiences: Build engaging mobile experiences that display perfectly on smart phones, tablets or computers. Content and mobile applications can be dynamically rendered on any device, giving marketers more flexibility in creating engaging sites for users across all digital touch points. Learn More

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    Analytics & Optimization: Enhanced tagging, SEO capabilities and integration with IBM Enterprise Marketing Management solutions provide social listening and analysis tools as well as out of the box Web In-context analytics. You can easily measure performance, understand user needs and develop targeted campaigns. Learn More

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    Rich Media Management: IBM has simplified the process of editing, publishing and managing Web content. Teams can incorporate rich media across both Web and mobile channels without having to rely on support from IT and create more targeted experiences for their customers. Learn More

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    Social Technologies: Become more agile with the ability to conduct in-place, real-time Web page and channel delivery analysis on a company portal or on an external social networking site to quickly make insightful business decisions and determine the sentiment of customers and employees. Learn More

Did you know?  

5 seconds: Time to engage customer before they leave web site and 30% customers leave and 40% don't return. "When Seconds Count". Aug 2010, Equation Research. 5 seconds: Time to engage customer before they leave web site and 30% customers leave and 40% don't return. "When Seconds Count". Aug 2010, Equation Research.
Customers buying on tablet computers have 2% higher conversion rates & 20% larger order size. "Tablets: Ultimate Buying Machines". Sept 28, 2011, Wall Street Journal. Customers buying on tablet computers have 2% higher conversion rates & 20% larger order size. "Tablets: Ultimate Buying Machines". Sept 28, 2011, Wall Street Journal.
Customers buying on tablet computers have 2% higher conversion rates & 20% larger order size. "Tablets: Ultimate Buying Machines". Sept 28, 2011, Wall Street Journal. Customers buying on tablet computers have 2% higher conversion rates & 20% larger order size. "Tablets: Ultimate Buying Machines". Sept 28, 2011, Wall Street Journal.

Customers and Employees alike expect the same high quality experiences whether externally on the web or internally on the company intranet.

So what does an Exceptional Digital Experience look like for...

Your Customers?

  • Compelling - captivate your customers with a rich experience and the content they need and desire
  • Empowering - exchange valuable insights and feedback and build trusted relationships, loyalty and advocacy
  • Relevant - listen to and anticipate customer preferences and captivate them with rich, personalized digital experiences.
  • Consistent - delight users on any channel or device with integrated and tailored applications and content

Your Workforce?

  • Compelling - captivate your employees with a rich experience and the content they need and desire
  • Empowering - increase knowledge sharing by providing rapid access to experts and expertise
  • Relevant - deliver a personalized experience with the right information to the right audience when needed
  • Consistent - seamlessly transition your organizations digital experience regardless of your device

 

cars.com increases web site traffic by 145 million visits. Download the case study (PDF, 625KB)

cars.com increases web site traffic by 145 million visits

Omron Europe launches next-generation Employee experience. Download the case study (PDF, 696KB)

Omron Europe launches next-generation Employee experience

 

Exceptional Digital Experience for Industries

Organizations across all industries need Exceptional Web Experiences. IBM has paired technology expertise with industry thought leadership to offer best-practice guidance optimized for the particular business you are in.

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Social business technologies can help you activate your workforce to improve productivity and delight your customers

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Greenwell leads by becoming social. See how Greenwell, a fictional organization based on real customer scenarios

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Learn how IBM's Digital Experience solution software, will help you be fully equipped to more fully understand the needs your customers and employees.

IBM is in Gartner's Leaders Quadrant for Horizontal Portals.

IBM is in Gartner's Leaders Quadrant for Horizontal Portals. Gartner reports that IBM continues to provide a broad and versatile set of capabilities for customers.

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