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EMM Customer Webinar

Boost Email Effectiveness with List Hygiene

Preview a 2 minute segment of this EMM Customer Webinar. Register on the right to see the full recording.

Join this half hour webinar and learn how you can improve email effectiveness by understanding the data you gather from bounced emails.

Professional Services Consultant Mary Ann Carberry will discuss how email deliverability and bounces are handled, IBM eMessage’s functionality, and how to take advantage of eMessage bounce data in several ways. Then she’ll walk you through the best practices for email list management that can help you improve email effectiveness.

You will learn about:

-Understanding email deliverability reports

-Email suppression and global suppression lists

-Recommendations for handling hard and soft bounce data

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