Insights from the IBM State of Marketing 2013 Survey
Marketers are working harder than ever to keep up with the shifting demands of their unpredictable customers. What are industry-leading businesses doing to stay ahead of the curve in today’s mobile, social, cross-channel world?
Read this white paper to see the results from the latest IBM global marketing survey, and find out how forward-thinking leaders are taking greater responsibility over customer service interactions, using big data to personalize their marketing communications, and using location-based tactics to target digitally savvy, on-the-move customers.
Developed in collaboration with the IBM Center for Applied Insights.