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How Marketing is Taking Charge

Leading the Customer Experience

Insights from the IBM State of Marketing 2013 Survey

Marketers are working harder than ever to keep up with the shifting demands of their unpredictable customers. What are industry-leading businesses doing to stay ahead of the curve in today’s mobile, social, cross-channel world?

Read this white paper to see the results from the latest IBM global marketing survey, and find out how forward-thinking leaders are taking greater responsibility over customer service interactions, using big data to personalize their marketing communications, and using location-based tactics to target digitally savvy, on-the-move customers.

Developed in collaboration with the IBM Center for Applied Insights.

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