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The Connected Consumer and the New Decision-Making Cycle

Read this ebook from Brian Solis, Principal Analyst at Altimeter Group, to learn how to go beyond demographics and segments to get to the heart of human networks, and discover how to engage, connect, and transform your whole approach to business.

You’ll learn:

  • How to create a dynamic customer journey that goes beyond a technology, social, or mobile strategy
  • How to look past metrics like how often your brand is mentioned in social media and find ways to engage customers based on what and who is important to them
  • Ways to leverage the wealth of information you gain across your business—research, product teams, user experience, design, and much more

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