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Digital Darwinism and the Dawn of Generation C

Read this ebook from Brian Solis, Principal Analyst at Altimeter Group, to find out how to survive and thrive in this new era of connected consumerism, and learn how to create your own revolutionary approach to marketing success.

You’ll learn:

  • Who Generation C really is, and why these consumers are causing a fundamental shift in the way we do business—and in our society as a whole
  • How investing in technology for new and emerging channels isn’t nearly enough to improve engagement with these consumers
  • What digital Darwinism means for marketers, and why consumers will force a natural selection of businesses fittest for survival.

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