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Winning Over The Empowered Consumer

In an age of technologically savvy and increasingly smarter consumers, who are increasingly connected with each other through a number of mobile devices, tablets and applications, retailers understand that competing on product and price are unsustainable strategies for success. Consumers seek and accept shopping advice from peers, family, friends and even strangers. They bring attitudes and expectations, shaped by experiences across a broad spectrum of industries, to every interaction with retailers. And through this lens of connectivity and collaboration – which enables them to know almost everything about every product and brand – these “smarter” consumers ultimately decide which retailers have earned their trust.

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