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As Partner Complexity Grows in CME, B2B Integration Is Core to a Business Architecture

Analyst Report

This white paper looks at trends in the communications, media, and entertainment (CME) sectors that are creating a need for businesses to reexamine and invest in the business processes that support their business-to-business (B2B) relationships. Those relationships revolve around product delivery and sales channel partners.

This paper also shows how CME companies are increasing the speed and flexibility with which they support their customer and partner channels by focusing on improving their B2B processes with integration technology.


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