Preview a 3 minute segment of the video, Product and Service Integration: A Holistic Approach to Satisfying Customers. Register on the right to gain access to the full video.
Presented by Chap Achen, Best Buy Co. The customer experience does not stop at a completed sale - it continues through installation / delivery and post sale support. For Best Buy, the ability to seamlessly integrate the product buying experience with post-sales services and support is essential to delivering a superior customer experience. Customers shop Best Buy for our product assortment and service offering and expect those promises to be integrated. Failure to execute has a material impact on brand loyalty. It is important when designing customer sales and support processes and selecting business applications that consideration is given to the end-to-end process that must executed to support the customer. Learn what considerations and challenges should be addressed to deliver this holistic approach, how Best Buy tackled these issues, and how to use order management capabilities to ensure an exceptional end-to-end customer experience.