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Presented by Przemek Czarnecki, T-Mobile USA. Customer experience within the Internet ecosystem is driving new expectations for access to information and buying processes anytime, anywhere. Modernizing the e-commerce experience is often the first step to providing a consistent buying experience to reach a cross-channel goal. Learn how T-Mobile USA invested in a modern e-commerce experience, what strategies were used, and what results were achieved. Walk away with understanding how this investment better positions T-Mobile to realize its cross-channel strategy and create an enhanced customer experience.