Preview a 3 minute segment of the video, Online Strategies For Manufacturers: A Case Study by Elkay Manufacturing. Register on the right to gain access to the full video.
Presented Todd Simon, Elkay Manufacturing Company. Increasingly, manufacturers are embracing online strategies to enable downstream partners, including retailers, to connect with customers and take control of brand image. Join this session to learn about emerging eCommerce trends and strategies for manufacturers. Hear from Elkay Manufacturing how it is leveraging the online channel to strengthen relationships with home improvement retailers and consumers. You will also hear how Elkay improved speed-to-market by launching its first site in only four months. They leveraged WebSphere Commerce`s Extended Sites capability to create microsites to serve their B2B and B2C customer groups from a single platform.