Preview a 2 minute segment of the video, Distilled Insights from Hundreds of Marketing Technology Projects. Register on the right to gain access to the full video.
Presented by Yuchun Lee, IBM. To some marketers, using technology to improve results and lower costs seems like a new concept. In fact, hundreds of the world`s best marketers are already doing it. Yuchun Lee worked with many of them, first as founder and CEO of Unica Corporation (recently acquired by IBM) and now as general manager of IBM`s Enterprise Marketing Management (EMM) group. Hear Yuchun`s views on the keys to success for marketers undertaking a technology initiative.