Preview a 3 minute segment of the video, Maintaining Customer Loyalty In The World Of Smarter Commerce. Register on the right to gain access to the full video.
Presented by Joe Skroupa, RIS News and John Stelzer, IBM. Today`s consumers can tout or trash a brand with a mouse click, they make decisions faster, they research thoroughly, and their shopping expectations are much higher. They know they have a lot of choice regarding when and where to purchase. And, they are increasingly technology savvy and demanding. In this session, you will discover how to satisfy the smarter consumer by providing a seamless customer experience that 1) reaches across all touch points (spanning human, digital, social, and mobile access modes optimized according to customer preferences), and 2) delivers products and services flawlessly to keep customers coming back for more.