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Office Brands - Leveraging the Web to Build Brand Equity

Preview a 3 minute segment of the video, Office Brands - Leveraging the Web to Build Brand Equity. Register on the right to gain access to the full video.

Presented by Srini Rangaswamy, IBM and Ritesh Patel, Office Brands. Brand and consumer recognition is becoming critical for B2B companies to accelerate growth. Office Brands, Australias largest independent office products group with over 170 outlets, will discuss how they are complementing physical store outlets with online storefronts to build brand, deliver superior experience, and drive revenue growth. They are doing it by offering individual online stores integrated with more than 50 back-end ERP systems while delivering a consistent look and feel for the 150 individual businesses.

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