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The Journey From eCommerce to Cross-Channel Commerce


Preview a 3 minute segment of the video, The Journey From eCommerce to Cross-Channel Commerce. Register on the right to gain access to the full video.

Presented by Sarah Wu, IBM, James Fong, IBM Canada and Bart Robinson, IBM. Moving from eCommerce to cross-channel commerce requires more than just enabling store pick-up on your website. To deliver on the cross-channel commerce promise, retailers must execute on the promise of buy anywhere, fulfill anywhere, return anywhere both with cross-channel selling, and cross-channel fulfillment. Learn how retailers leveraging the IBM portfolio combined the power of WebSphere Commerce with IBM Sterling Order Management to enable cross-channel selling and fulfillment, and are delivering on the cross-channel commerce vision.

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