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Innovators Use B2B Innovation Software to Shrink Cycle Times and Cost

Enterprises begin the process of rethinking business-to-business (B2B) integration when they realize their existing approach is some combination of too expensive, not responsive enough, or an impediment to the innovation required to meet new demands from customers.

IDC conducted a study on behalf of Sterling Commerce, an IBM Company, to determine how Sterling Commerce customers were using B2B integration software innovatively to improve core processes. We looked at the drivers causing companies to fundamentally change their B2B integration processes, the cultural and technical challenges they had to resolve, and the benefits achieved by making the change.

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