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Bank on the Customer

Increasing revenue through customer-centrinc transformation

Banks have been promoting “relationship banking” for years, but many continue to maintain across-the-board pricing and treat customers the same regardless of their tenure with the bank, account balances or the number of accounts they hold.

In its most recent survey of the top 200 banks worldwide, conducted with the Economist Intelligence Unit, the IBM Institute for Business Value (IBV) found that at least 25 percent of banks employ standard “across-the-board” pricing regardless of the relationship.

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