The adoption of Enterprise Resource Planning (ERP) systems over the past two decades has led to landmark increases in business productivity. Now, however, many wholesale distributors find themselves held back by these same systems. The problem is twofold. First, while enterprise systems are very good at streamlining internal business operations, they are poorly suited for managing external processes with customers and suppliers beyond the four walls of the enterprise. Yet many distributor strategies such as postponement, outsourced logistics, cross-channel selling, and mergers and acquisitions demand this extended coordination.