IBM 2017 Customer Experience Index (CEI) Study

The IBM 2017 Customer Experience Index (CEI) Study found that brands need to work harder to meet consumer expectations.

The study generated almost 30,000 individual data points about more than 500 brands in 25 countries across the world, as well as an extensive library of observed leading practices, giving us the ability to analyze CX capabilities at a region, country, sector, and/or individual company level. 

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